Four digital marketing tips every restaurant should use

                                                                  Since the beginning of the Social Media Era, having a strong digital presence has been extremely important for every different type of business. However, year after year, companies have experienced the need not only to have an online presence but foremost having a dedicated digital marketing strategy that could really help them to outdo […]

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Why you need an online reporting tool

Online reporting tools are recognized to be some of the most important pieces of software for businesses, being essential to give everyone in the company the right information, and, most importantly, to make better business decisions. In such a data driven world, most organizations experience the need for a smart software that can make sense […]

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How Millennials are changing the Coffee Industry

In 2017 Millennials have officially become the leading generation in coffee consumption, according to the National Coffee Association. And this phenomenon doesn’t only correspond to an increase in the coffee demand, pushing it to historical records. It also brought several new interesting trends in the coffee industry, changing the way coffee is purchased and consumed. […]

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Why you should have a customer-centric approach in your business

Truly understanding your customer’s needs is possibly the most important thing for you to do in business. From customer feedback to adoption and retention metrics, there are a lot of ways to gauge “product market fit”. When it comes to marketing as a channel for understanding and driving this “fit”, the best technique is taking […]

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How Whole Heart Provisions’ chef/owner, Rebecca Arnold, uses technology to run her kitchen

Mise en place is a French culinary phrase which means “putting in place” or “everything in its place.” It refers to the setup required before cooking, and is often used in professional kitchens to refer to organizing and arranging the ingredients that a cook will require for the menu items that are expected to be […]

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What are the food trends in the USA?

Food will always be considered as one of America’s favorite pleasures, not only to nourish and sustain our body but also to enjoy convivial moments with friends and family. American cuisine is known to be composed of different traditions, a mix of different taste and flavors from all over the world. But what are some […]

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